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YELLOW SHOES x CLARK INFLUENCE

An emblematic brand of Quebec, Yellow has been putting shoes on the whole family since 1916! Our challenge? Promote their Fall/Winter 2020 boot collection!

Advertiser

Yellow Shoes

Objectives

Generate sales around the Autumn-Winter collection. Create quality content to reuse on their social networks.

Target

25-45 years old

Influencers

11 influencers
Moms and Lifestyle

Strategy

Create looks with influencers to inspire the community around Yellow boots
in two phases. The fall collection, in October, with trendy boots to have style. The winter collection, in November, with cute boots that keep warm. Vary the formats (flatlay, real, carousel, static) in order to create a beautiful diversity for the brand.

133

PRODUCT CONTENT

2,2 M

IMPRESSIONS

2 237

USES OF THE PROMO CODE

7,3K

SWIPE UP

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Influencers

Jessica Prudencio @jessicaprdnc

Alexe Michaud @alexe.michaud

Tracy Valentine @lilblackgxrl

Jess Megan @jessmegan

Justine Brouille @justinebrouille

Ana Cruz @anacruz

Sarah Ostiguy @sarahostiguy

Maycie @mayciexo