YELLOW SHOES x CLARK INFLUENCE
An emblematic brand of Quebec, Yellow has been putting shoes on the whole family since 1916! Our challenge? Promote their Fall/Winter 2020 boot collection!
Advertiser
Yellow Shoes
Objectives
Generate sales around the Autumn-Winter collection. Create quality content to reuse on their social networks.
Target
25-45 years old
Influencers
11 influencers
Moms and Lifestyle
Strategy
Create looks with influencers to inspire the community around Yellow boots
in two phases. The fall collection, in October, with trendy boots to have style. The winter collection, in November, with cute boots that keep warm. Vary the formats (flatlay, real, carousel, static) in order to create a beautiful diversity for the brand.
133
PRODUCT CONTENT
2,2 M
IMPRESSIONS
2 237
USES OF THE PROMO CODE
7,3K
SWIPE UP
Influencers
Jessica Prudencio @jessicaprdnc
Alexe Michaud @alexe.michaud
Tracy Valentine @lilblackgxrl
Jess Megan @jessmegan
Justine Brouille @justinebrouille
Ana Cruz @anacruz
Sarah Ostiguy @sarahostiguy
Maycie @mayciexo