An emblematic brand of Quebec, Yellow has been putting shoes on the whole family since 1916! Our challenge? Promote their Fall/Winter 2020 boot collection!

Strategy

Create looks with influencers to inspire the community around Yellow boots
in two phases. The fall collection, in October, with trendy boots to have style. The winter collection, in November, with cute boots that keep warm. Vary the formats (flatlay, real, carousel, static) in order to create a beautiful diversity for the brand.

Influencers

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Jessica Prudencio @jessicaprdnc

Alexe Michaud @alexe.michaud

Tracy Valentine @lilblackgxrl

Jess Megan @jessmegan

Justine Brouille @justinebrouille

Ana Cruz @anacruz

Sarah Ostiguy @sarahostiguy

Maycie @mayciexo