VINHO VERDE X CLARK

Vinho Verde is a wine-growing region in the northwest of Portugal offering a wide variety of light and fruity wines. Clark Influence has therefore developed a strategy with influencers from Quebec and Ontario to promote the wines from this region available at the SAQ and LCBO. 

Advertiser

Vinho verde

Objectives

Develop awareness of Vinho Verde wines in Canada Increase sales. Generate public interest in products.

Target

18 - 30 years

Influencers

13 influencers in Canada

Strategy

Through more than 78 varied contents, influencers were able to highlight the different Vinho Verde wines. Influencers have chosen to taste their wines during several moments of consumption (aperitif, picnic, barbecue, dinner) to inspire audiences to reproduce these kinds of moments at home and encourage them to taste and consume the wines of the region. Vinho Verde.

+ 605K

PEOPLE REACH

43K

OF TOTAL IMPRESSIONS

+ 200K

VIEWS IN IG STORIES

+ 7.9%

OF ENGAGEMENT RATE

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Influencers

In addition to this, you need to know more about it.

Kamelia @kameliagill
Melissa Leduc @dusty_rose_blog
Marilou Ethier @marilouethier
Joanie Metivier @joaniemetivier
Véronique Roy @ veroo.roy
Kimberly Denis @beurl
Pezie Beaudin @ pezie.beaudin

Jonathan Fortin @jonathan_fortin_
Eve Mayrand @everyday_eve_
Kristin Pitman @thedelilahblog
Karen @karen.nng
Jacqueline @eatwithjacq
Krystle @dineandfash