city of montreal X CLARK
Montréal has always taken the safety of urban travel to heart. By subscribing to the Vision Zero approach, the city wishes to guarantee the safety of all road users: pedestrians, cyclists, drivers and passengers of all ages and conditions. The city has created a citizen commitment that has been signed and disseminated by influencers so that every citizen is committed to greater safety.
Advertiser
City Of Montreal
Objectives
Publicize the Vision Zero initiative. Generate commitment around the initiative. Increase in the number of signatures of citizen engagement.
Target
15 - 30 years
Influencers
6 Montreal influencers
Strategy
In order to show the ubiquity of Bombardier in our travel, we decided to organize 2 trips exclusively on Bombardier products. George & Lucy travelled around London over the Christmas period on the Bombardier-built train and metro, while Nick took his wife from Melbourne to Alburry.They filmed their journey and highlighted the mission and Bombardier products.
+ 645K
OF TOTAL IMPRESSIONS
37K
COMMITMENTS
47
CONTENTS
+1756
ENGAGEMENT
SIGNATURES
Increase in the number of signatures citizen engagement
Influencers encouraged their subscribers to sign the civic engagement, with different objectives: first to reach the 1000 signature bar, then that of the 1500 signatures, etc.
OBJECTIVE
1000 SIGNATURES
OBJECTIVE
1500 SIGNATURES
OBJECTIVE
2000 SIGNATURES
Influencers
Sansdrick Lavoie @sansdricklavoie
Éliane Duquet @elieduq
Chloée Deblois @chlodeb
Mila Taillefer @milataillefer
Catherine Duplessis @catherineduplessis_
Alex Labbée @alexlabbee