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TikTok, the creative
platform where the
content is king!

Clark accompanies you in the realization
of creative strategies on TikTok

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Tiktok Creators

Product integration - Tactical strategy
of #Challenge - Annual Strategy

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Creating Custom-made Content

Your brand must adapt to today's consumers' reality. Being on the web means being exposed to an extensive variety of content. That is why we have created the Clark Content Factory, a team dedicated to the creation of engaging and essential content.

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Amplification

Tiktok "Ads Manager" - "In-feed" advertising

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CLIENT
Voisin
GOALS

Build product desirability and encourage Gen Z to come to Voisin convenience stores to test out the new Creamsicle flavor and make this new flavor the latest eye-catching and trendy product to taste this summer, with a fun and playful approach. 

STRATEGY

To do this, we have created a creative campaign
cross-platforms designed to maximize visibility
of the product launch as well as the “drive to store”.
The selected influencers were part of the Xtraslushclub
and they put forward a
promotion: 1 orange wig =
1 free Xtraslush in convenience stores
until June 30.
All of this piqued the curiosity of subscribers who visited
in convenience stores and tasted the new flavor.

+1.5 M

IMPRESSIONS

+1.7 M

REACH

2x

MORE XTRASLUSH SOLD

8 %

COMMITMENT RATE

CLIENT
Recettes d'ici
GOALS

ncrease the notoriety of Recipes from here with
a young audience.

STRATEGY

Our strategy consisted of creating a surprise box in collaboration with the Lg2 and Touché agencies. This box
was delivered to influencers to challenge them on the
creation ofan original and inspiring recipe. To maximize
the visibility and impact of the campaign. The recipe was
then shared as aTik Tok video and then relayed as Stories
on Instagram.

+1,7M

IMPRESSIONS

+878K

REACH

+53

DEDICATED CONTENT
RECIPES FROM HERE

13.97%

COMMITMENT RATE

CLIENT
Yop
GOALS

Increase awareness of Yop among Generation Z.

STRATEGY

For his first Tik Tok campaign, Yop launched the hashtag #YopFuels. This hashtag embodies the campaign as a central element for the creation of content. We recruited
9 Tik Tok creators who were tasked with coming up with their own interpretation of #Yopfuels with the help of a funny video and in his image.

+477K

OF VIEWS

+ 352.5K

REACH

+ 64.4K

COMMITMENTS
IN TOTAL

12.53%

COMMITMENT RATE

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TikTok is a network for sharing but above all for creativity.
The authenticity of the content therefore takes precedence over the rest.

Tiktok at Canada 🇨🇦

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40%   men

60%   women

Tiktok is no longer "just for teens!" "

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40%
from 12-17

21%
from 25-34

21%
from 18-24

21%
from 35+

+8 MILLION

monthly active users in canada

+37 MILLION

videos watched each month

in Canada

+37 MILLIONS

What characterizes TikTok is:

- An extremely simple and efficient format (short video, between the story
   and the Vine)

- A very easy to use application, no frills, we just want to create simply but
  effectively (and users feel confident)

- An all-in-one tool that democratizes video creation. Because on TikTok you can
  do “almost” anything you want!

- A great diversity of content (and not just dance!): Humor, dance, music, cooking, art,    sport, beauty, lifestyle, DIY, high-tech, relaxation, travel ...

The main formats for brands

- Influence (and media amplification)
- The challenges (from creative hashtags, music, etc.)
- Custom stickers and filters
- Advertising on the platform
- The lives
- The duets
- Or simply create an account and fund a good content strategy

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Want to use influence as a channel of communication? 
You want to have an influence and content strategy for
a territory and a precise target?