TikTok, the creative
platform where the
content is king!
Clark accompanies you in the realization
of creative strategies on TikTok
Product integration - Tactical strategy
of #Challenge - Annual Strategy
Creating Custom-made Content
Your brand must adapt to today's consumers' reality. Being on the web means being exposed to an extensive variety of content. That is why we have created the Clark Content Factory, a team dedicated to the creation of engaging and essential content.
Tiktok "Ads Manager" - "In-feed" advertising
Build product desirability and encourage Gen Z to come to Voisin convenience stores to test out the new Creamsicle flavor and make this new flavor the latest eye-catching and trendy product to taste this summer, with a fun and playful approach.
To do this, we have created a creative campaign
cross-platforms designed to maximize visibility
of the product launch as well as the “drive to store”.
The selected influencers were part of the Xtraslushclub
and they put forward a promotion: 1 orange wig =
1 free Xtraslush in convenience stores until June 30.
All of this piqued the curiosity of subscribers who visited
in convenience stores and tasted the new flavor.
MORE XTRASLUSH SOLD
ncrease the notoriety of Recipes from here with
a young audience.
Our strategy consisted of creating a surprise box in collaboration with the Lg2 and Touché agencies. This box
was delivered to influencers to challenge them on the
creation ofan original and inspiring recipe. To maximize
the visibility and impact of the campaign. The recipe was
then shared as aTik Tok video and then relayed as Stories
RECIPES FROM HERE
Increase awareness of Yop among Generation Z.
For his first Tik Tok campaign, Yop launched the hashtag #YopFuels. This hashtag embodies the campaign as a central element for the creation of content. We recruited
9 Tik Tok creators who were tasked with coming up with their own interpretation of #Yopfuels with the help of a funny video and in his image.
TikTok is a network for sharing but above all for creativity.
The authenticity of the content therefore takes precedence over the rest.
Tiktok at Canada 🇨🇦
Tiktok is no longer "just for teens!" "
monthly active users in canada
videos watched each month
What characterizes TikTok is:
- An extremely simple and efficient format (short video, between the story
and the Vine)
- A very easy to use application, no frills, we just want to create simply but
effectively (and users feel confident)
- An all-in-one tool that democratizes video creation. Because on TikTok you can
do “almost” anything you want!
- A great diversity of content (and not just dance!): Humor, dance, music, cooking, art, sport, beauty, lifestyle, DIY, high-tech, relaxation, travel ...
The main formats for brands
- Influence (and media amplification)
- The challenges (from creative hashtags, music, etc.)
- Custom stickers and filters
- Advertising on the platform
- The lives
- The duets
- Or simply create an account and fund a good content strategy