SLAXX X CLARK INFLUENCE
SLAXX is a horror comedy that tells the story of avant-garde jeans causing death and terror in a very trendy store. “SLAXX,” explains Elza Kephart, “is a critique of the consumerism society and corporate hypocrisy. I find the idea of approaching a dramatic subject from a more comical, or more bizarre angle, interesting. I would like people to think about what they are buying. We think we live in a neutral country, but when we look at the behavior of corporations, we think we are more in a totalitarian system where we are forced to consume ... which leads to the destruction of our planet. It is a subject that is very close to my heart. I don't want to lecture, but I just want people to think a bit. ”
The agency has joined forces with Rodéo Production and 4 Quebec influencers (Nick Toteda, Greg Basquiat, Éléonore Côté-Savard and Melvin MLCK) for a photo shoot. The photos taken during the said session were intended to reproduce the most striking scenes of the film, that is to say the death of different individuals by jeans mixed with certain graphic codes that can be observed in the CCC trade. Rodeo production, for example, helped Clark Influence "kill" influencers with jeans for a few camera flashes. The content is now available on their respective Instagram to promote the film and its engaged message.
The agency has joined forces with 10 other Quebec influencers to create stories featuring:
Sharing their impressions of the film following a preview
Announcing a contest
highlighting the moral of the film, namely the denunciation of abusive practices and the execrable working conditions of the textile industry, more particularly those related to "fast fashion" and child labor.