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SLAXX X CLARK INFLUENCE

SLAXX is a horror comedy that tells the story of avant-garde jeans causing death and terror in a very trendy store. “SLAXX,” explains Elza Kephart, “is a critique of the consumerism society and corporate hypocrisy. I find the idea of approaching a dramatic subject from a more comical, or more bizarre angle, interesting. I would like people to think about what they are buying. We think we live in a neutral country, but when we look at the behavior of corporations, we think we are more in a totalitarian system where we are forced to consume ... which leads to the destruction of our planet. It is a subject that is very close to my heart. I don't want to lecture, but I just want people to think a bit. ”

Advertiser

SLAAX

Goals

-Increase the reputation of the Film.

- Encourage people to go to cinemas.

- Make people aware of the consumerism society through a horror comedy.

Target

16-25 years old

Activation

14 influencers

14

INFLUENCERS

1

INSTAGRAM FILTER

1

COMPETITION

+17k

COMMITMENTS

First phase

The agency has joined forces with Rodéo Production and 4 Quebec influencers (Nick Toteda, Greg Basquiat, Éléonore Côté-Savard and Melvin MLCK) for a photo shoot. The photos taken during the said session were intended to reproduce the most striking scenes of the film, that is to say the death of different individuals by jeans mixed with certain graphic codes that can be observed in the CCC trade. Rodeo production, for example, helped Clark Influence "kill" influencers with jeans for a few camera flashes. The content is now available on their respective Instagram to promote the film and its engaged message.

Second phase

The agency has joined forces with 10 other Quebec influencers to create stories featuring:

SLAXX filter

Sharing their impressions of the film following a preview

Announcing a contest

highlighting the moral of the film, namely the denunciation of abusive practices and the execrable working conditions of the textile industry, more particularly those related to "fast fashion" and child labor.

Influencers
Nick toteda   @nicktoteda
Greg Basquiat @gre_gg
Éléonore Côté-Savard @eleonorecs
Melvin MLCK @papimelv
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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, (France)

+33 (0)7 67 51 90 38