RECETTES D'ICI X CLARK

Recettes d'ici is the Quebec media that offers recipe ideas to spice up the week's meals with a pinch of laughter
and creativity. Recettes d'ici has partnered with Clark Influence for its first 100% Tik Tok campaign.

Advertiser

Recettes d'ici

Objectives

Increase awareness
of Recettes d'ici among a young audience

Target

18-34

Influencers

12 Quebec Tik Tok influencers Foodie / Humorist / Lifestyle

Strategy

Creation of a surprise box in collaboration with the agencies Lg2 and Touché, including: Quebec cheeses, leeks, sweet potatoes, onions, cranberries and a protein (chicken or tofu). This surprise box was delivered to influencers to challenge them on the creation
of an original and inspiring recipe. The recipe was shared as a video on the Tik Tok platform. The Tik Tok videos were then relayed in Instagram stories to maximize the visibility and the impact of the Recettes d'ici campaign. The 3 best and most engaging recipes
were then shared on the Recettes d'ici website.

+1.7M

IMPRESSIONS

+13,97%

ENGAGEMENT RATE

+878K

REACH

+53

DEDICATED CONTENTS
TO RECETTES D'ICI

The surprise box 📦🌈 

Creation of the TikTok in three phases

Phase 1

Discovery of the Surprise Box
and its contents

Phase 2

Realization of the recipe
Addition(s) 1 or 2 ingredients
to customize

Phase 3

Presentation of the final result
Tasting and comments

Influencers

Zozo Duval @zozoduval
Folks & Forks @folksandforks

Chloée Deblois​ @chlodeb

Olivia Leclerc​ @olivialeclerc1

Max L'Affamé ​@max_laffame

Mégane Martel ​@meganemartel

La Petite Bette @lapetitebette
Claudie Mercier @claudiemercier_

Mathieu Pellerin​ @mathieupellerin._

Aly Brassard ​@aly.brassard

Cindy Cournoyer ​@cindycournoyer

La Famille Ventura ​@lafamilleventura