RACHELLE BÉRY X CLARK
For the end of the year, Rachelle Béry wanted to put customers in the holiday mood by highlighting Christmas product offers. Clark Influence called on talented content creators to present exclusive Christmas products and more special products for those who prefer to eat organic, local, vegan and other foods.
For this holiday campaign, the strategy focused on a common question of December: How to receive at home during christmas time? Clark Influence asked 5 content creators, all cooking specialists, to prepare dishes ranging from appetizers to desserts with the exclusive products available at Rachelle Béry. The campaign presented inspirational content and recipes that the audience of influencers was able to re-appropriate to receive well during the Christmas holidays.
The first content shared on social media was a cheeseboard for the dinner party, an opportunity to showcase a variety of Quebec cheeses for some and "fauxmages" (vegan cheeses) for others.
The second content was to highlight a typical Christmas dish such as tourtière or a cauliflower as a turkey.
To finish with the desserts, the famous Christmas logs were carefully decorated by our content creators. An Instagram video was also produced by Amal Amamou to show the preparation of a festive meal entirely made with products available at Rachelle Béry.
The stories dedicated to this campaign focused on the Christmas shopping and meal preparation side of the campaign.The content stories unveiled the different departments for grocery shopping.