RACHELLE BÉRY X CLARK
Throughout the year, Clark Influence accompanies Rachelle Béry's health grocery stores. Each month and during the brand's
highlights, the 4 Quebec ambassadors and guest personalities put their expertise in content creation at the service of Rachelle Béry. Through shared content on social media, Rachelle Béry conveys her values and missions, from buying local, to vegetarian food
as well as eating well and bulk food.
Advertiser
Rachelle Béry
Sobeys Group
Objectives
Rachelle Béry trusts Clark Influence to increase her notoriety and engage Quebec people around sustainable values.
Target
25 and +
The ambassadors
Strategy
For this holiday campaign, the strategy focused on a common question of December: How to receive at home during christmas time? Clark Influence asked 5 content creators, all cooking specialists, to prepare dishes ranging from appetizers to desserts with the exclusive products available at Rachelle Béry. The campaign presented inspirational content and recipes that the audience of influencers was able to re-appropriate to receive well during the Christmas holidays.
+ 6M
IMPRESSIONS
+500
CONTENT CREATED
+100
EXCLUSIVE HEALTH RECIPES
+50
PRODUCERS
AVAILABLE AT
RACHELLE BÉRY
HIGHLIGHTED
