CAMPAIGN

POMERRY X CLARK

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CONTEXT

Pommery champagne is delicate and lively, of heart and mind, which in all its finesse underscores the elegance of the aromas rather than their power.

ADVERTISER

PMA/LCC for Pommery

GOALS

Inspire Quebecers to drink Pommery champagne during the holiday season

TARGET AUDIENCE

25-55 years old

INFLUENCERS

9 influencers from Quebec

STRATEGY

How to enrich the holiday season with Pommery champagne? Content creators have imagined special holiday moments promoting this festive drink. As an aperitif or dessert, Pommery champagne will elight guests as proven
by chef @3couteaux who, for example, prepare a sabayon with Pommery brut royal. Exceptional moments portrayed through this campaign may also inspire other festive moments of the year.

+500K

TOTAL IMPRESSIONS

+43

CONTENT CREATED
FOR POMMERY

+3,58%

ENGAGEMENT RATE

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CLIENT'S COMMENT

"Regarding Champagne sales, we were able to make the same figures as last year over the same period, which was unexpected given the situation and the fact that, according to SAQ data, the majority of customers did their holiday purchases in November early / December so before the campaign. The trend from March to November was negative and we are very happy that we were able to reverse it at the end of the year and we are convinced that the campaign played a big role. Beyond sales, we are also very satisfied with the quality of the publications and the choice of influencers and to have been able to make Pommery known to more Quebecers. "

Yara SalaméPommery brand manager

Influencers

Jean Rony @3Couteaux
Abeille Gélinas @Abeillegelinas

Alexandra Diaz​ @Diaz_alex

Julie du Page​ @Juliedupage

Léonie Pelletier ​@Leoniepelletier

Julie Étienne ​@Mademoisellejules

Michael Tozzi @Michaeltozzi
Rachel Cantin @Rachelcantin

Virginie Pilotte​ @VirginiePilotte