PERNOD-RICARD X CLARK
Clark Influence supported Lillet in an influencer strategy highlighting inspiring women through their ideas, their history, their actions.
Lillet Her Way shares stories of women who inspire the communities around them to move forward through art, reflection, leadership, compassion, work and taking charge of the world in their own way.
Advertiser
Pernod Ricard
Brand: Lillet
Goals
Notoriety : Promote the Lillet brand and promote the flagship Lillet Vive cocktail
Image : Position Lillet as the brand that amplifies women's voices
Target
Women 18 - 35
Influencers
8 Influencers
Strategy
Creation of the Lillet Vive box for inspiring women
A strategy based on reproducing the Lillet Vive Cocktail step by step to inspire audiences to have a cocktail party with friends.
800K
TOTAL IMPRESSIONS
+ 445K
EFFECTIVE REACH
2 237
PRIVATE MESSAGES
ON THE RECIPE
7.8%
ENGAGEMENT RATE
Influencers
Jessica Prudencio @jessicaprdnc
Alexe Michaud @alexe.michaud
Tracy Valentine @lilblackgxrl
Jess Megan @jessmegan
Justine Brouille @justinebrouille
Ana Cruz @anacruz
Sarah Ostiguy @sarahostiguy
Maycie @mayciexo