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PERNOD-RICARD X CLARK

Clark Influence supported Lillet in an influencer strategy highlighting inspiring women through their ideas, their history, their actions.

Lillet Her Way shares stories of women who inspire the communities around them to move forward through art, reflection, leadership, compassion, work and taking charge of the world in their own way.

Advertiser

Pernod Ricard

Brand: Lillet

Goals

Notoriety : Promote the Lillet brand and promote the flagship Lillet Vive cocktail

Image : Position Lillet as the brand that amplifies women's voices

Target

Women 18 - 35

Influencers

8 Influencers

Strategy

Creation of the Lillet Vive box for inspiring women

A strategy based on reproducing the Lillet Vive Cocktail step by step to inspire audiences to have a cocktail party with friends.

800K

TOTAL IMPRESSIONS

+ 445K

EFFECTIVE REACH

2 237

PRIVATE MESSAGES
ON THE RECIPE

7.8%

ENGAGEMENT RATE

Influencers

Jessica Prudencio @jessicaprdnc

Alexe Michaud @alexe.michaud

Tracy Valentine @lilblackgxrl

Jess Megan @jessmegan

Justine Brouille @justinebrouille

Ana Cruz @anacruz

Sarah Ostiguy @sarahostiguy

Maycie @mayciexo