Patience is a brand ambassador of "slow living" that tries to apply it to all spheres of its business, starting with a respectful agriculture. To select influencers, Clark Influence has therefore collaborated with like-minded influencers across Canada. In order to highlight the different Patience products for 4 months, the influencers had to integrate the products into various contents such as aesthetic flatlays, recipes, nature photos for sports snacks, focus on cranberries as well as sharing the experience of the #gratitude event in November. In total, more than 210 contents were created to showcase Patience products.The stories also created a common thread throughout the campaign, with influencers speaking several times during the campaign to present the products, detail their recipes, unboxing, quizzes or talk about their day at the Patience event.