Strategy

Organization of an exclusive preview of the new Molly Bracken's collection with champagne bar, catering, DJ set and private concert. The strategy was to create a true brand experience amplified on social media through #event.

Post-event impacts

During the event, the influencers were able to select their favorite piece from the new collection. They also shared many stories of their evening with Molly Bracken: collection, cocktails, fittings, concert... Following the event, several influencers published Instagram posts dedicated to Molly Bracken, either about the event or to highlight their favorite outfit from the collection.