Influencer marketing
Wine and
Spirits
How to succeed in your influencer marketing campaign and increase the sales of your product?
Tips from epicureans.
Our vision
Professionals, enthusiasts and a few curious meet online every day to talk wine. Ground for innovation, wide topic of conversation, source of inspiration and a true passion shared amongst wine lovers.
Whether they be experts or aficionados, creators talking about wines share the same particular identity: credible, authentic social networks and a committed and loyal community to show for it.
In short, a cult classic for influence marketing!
137
CAMPAIGNS ✌
1802
COCKTAILS CREATED 🍹
83
GRAPE VARIETIES🍷
7
BOTTLES BROKEN BY
THE POST 😡
Influencer Marketing
We put your products in the hands of our most relevant ambassadors in Canada or in France. Wine is an experience product par excellence: its tasting, different for each individual, has a strong sensory dimension. At Clark Influence, we create concepts with influencers so your product is remembered and revived with each visit.
Brand experience
Interactivity
Influencers invitations
Journalists invitations
Video recordings
Digital resonance
Press trip and Wine tourism
We will guide you through an introduction to cultural, gastronomic and epicurean oenotourism : meeting winegrowers, exploring your estate, wine workshops, discovering grape varieties, as well as local wine and food pairings. Influencers and their audience will be seduced by this wide variety of experienes during which your wine will make a memorable and lasting impact.
Travel film
Travel vlog
Influencers trips
Travel photographer
Management of activities & partnerships
Travel brochures
An original aperitif box - Wine, beer & delicacies.
We analyze your product thoroughly in order to concoct an original aperitif box, customized to the influencer's taste. This special attention generates authentic and compelling promotional content for your product.
Brand experience
Interactivity
Influencers invitations
Journalists invitations
Video recordings
Digital resonance
For all brands, producers and organizations worlwide
Our latest project 🍸🍷🍾:
Clark's Little Guide to Big Campaigns
The 3 main types of influencers to talk wines, spirits and alcoholic beverages
The Professional
Areas of experise:
Credibility, testimony (feedback, reviews), brand history
the professional
He / she is Sommelier.e, Oenologist, Mixologist, Barmaid, Specialist journalist.
He / she is comfortable talking about the history of the product, producer, brand while bringing his eye and his experience as an expert.
In addition to this, you need to know more about it.
In most cases, this profile is a micro-influencer (between 1 and 30k). His feed is dedicated to his profession. It is a reassuring profile for the consumer and associating it with your brand gives you the benefit of its credibility.
Preferred formats: Live, IGTV, stories, posts, event, articles
The Connoisseur
Areas of expertise:
Sociability, trendiness, brand image, reviews
The Connoisseur
It is a more “lifestyle” profile, which does not speak exclusively of wines on its networks. It may be that she / he is a “well-being” approach (healthy profile), food (foodie profile), decoration and fashion (lifestyle profile)… but the art of the table represents more than half of the published content. This is what makes it possible to identify them! She associates with brands of wines and spirits because above all, these are products that she loves and knows.
In addition to this, you need to know more about it.
Generally, this is a middle influencer profile (between 30 and 80k). It helps boost the brand's image and notoriety while being inspiring and legitimate
Preferred formats : Stories, posts, drive to site / store, tests, contests, events
The Curious
Areas of expertise:
Sociability, tastings, brand image, contests
The Curious
It is a complementary profile to the previous two since it will shed light on your brand. Swiss Army Knife, he is interested in several trends and shares various tips with his community. Whether it is purely lifestyle (fashion, decoration, beauty), or even athlete, parents, travel profile, artist ... to be associated with this profile is to integrate into a lifestyle and into moments of consumption in which your consumer recognizes himself or aspires.
Preferred formats: Stories, posts, drive to site / store, tests, contests, events
