How to successfully bring your influencer marketing campaign to raise awareness of your governmental or institutional actions?
At Clark, we believe that influence isn’t only about business, but also about society. Who's better placed to bring awareness of societal debates as diverse as road traffic safety, cyberbullying and respect of sanitary measures than public figures whom people identify with?
Thanks to influencer marketing, we can change social behavior towards issues affecting us.
Government communication and awareness can be complex.
At Clark Influence, we help institutions implement agile strategies - especially when it comes to reaching out to a younger generation.
The impact of social media - on young people - is undeniable. Social media influence is even stronger now that we spend more time online, at home.
Why work with influencers?
Influence marketing has become an indispensable approach.
When rightly done, an influencer can appear more "popular" or authentic than a traditional press release or advertisement.
Influencers present appropriate ways to communicate stories as part of a content marketing strategy, making the medium gain momentum and popularity with brand managers.
Influencers (bloggers, instagramers, youtubers, etc.) have acted as source of inspiration and information for years, especially to the 18- to 35-year-olds.
In addition to the role they play on the overall perception of society, they can also shape ways people make decisions or get inspired. Within this context, influencer marketing strategies offer many advantages, including but not limited to the following:
Influencers already have a loving audience which is receptive to their ideas and recommendations.
They gain trust from subscribers. Relationships established with influencers can hardly compare to one between an institution and its clientele.
They can help bodies create positive & rewarding content which aligns with their needs, as influencers are also citizens.
Effective collaboration and sharing ideas with influencers allow the finetuning of communications to a target audience.
Another advantage is the large number of influencers most areas of interest have.
The main challenge consists of choosing the right influencer to share a concept.
At Clark Influence, we have the right expertise and technological resources to analyze influencers’ socio-demographic statistics which allow for transparent results. And of course, we make sure to work with trustworthy & respectful people (our results & stats show for it) : Check out the Clark Talent Factory.
Our Government Clients
of consumers trust content shared by a person rather than by an entity. (Hubspot 2020)
daily average time spent on the Internet by the French.
of 18 to 35 year olds log onto social media every day.
of consumers follow an influencer for their recommendations