How to make a successful influencer marketing campaign and get people to the theaters.
Tips from cinephiles.
Cinema X Film
Clark, the agency that makes you go to the movies 🎬.
“You are comfortably seated in a movie theater, you’re eating your popcorn, the lights go down, the curtain opens, the sound goes up, the screen comes to life. Why are you sitting there, in this overcrowded room, with people you don't know and with whom you will laugh, cry, be afraid, be moved ...? What made you pay 10 dollars to see this movie? "(Jean-Paul Camilleri)
Understanding the function and creation of digital word of mouth in the film industry - That's what Clark is interested in.
Cinema is an hedonistic experience; viewers go to the cinema with a need to contemplate images and feel emotions. Seeing a film provides bliss and satisfaction to the spectator in search of new horizons and sensations. At Clark, we invite people who can spread the word based on their cinematic sensory experience.
How does cinematic word-of-mouth affect the Box Office?
Viewers enjoy sharing information related to all kinds of cinematic products. Electronic word of mouth within the industry has both a quantitative influence on the box office and a qualitative one on film appreciation. Studies show that positive internet reviews increase likelihood of a film's commercial success.
For all brands, producers and associations worldwide
Clark's Little Guide to Big Campaigns
We have identified several 2.0 influencers (or digital opinion leaders) who are at the heart of cinematic conversations on social networks.
We have classified them into three broad categories.
What power do digital influencers have over a film audience?
Is the Internet the new flagship media professionals must capitalize on to benefit from the best cinema marketing?