Clark, the agency that makes you go to the movies 🎬.
“You are comfortably seated in a movie theater, you’re eating your popcorn, the lights go down, the curtain opens, the sound goes up, the screen comes to life. Why are you sitting there, in this overcrowded room, with people you don't know and with whom you will laugh, cry, be afraid, be moved ...? What made you pay 10 dollars to see this movie? "(Jean-Paul Camilleri)
What we are interested in at Clark is to understand the function and creation of digital word of mouth in the film industry.
Cinema is an hedonistic experience. Viewers go to the cinema because they want to contemplate images and feel emotions. Seeing a film gives pleasure to the spectator who is in search of novelty, excitement and sensations. At Clark, we invite people who know how to spread the word on your film based on their sensory experience.
How does cinematic word-of-mouth affect the Box Office?
Viewers enjoy sharing information related to cinematic products. Electronic word of mouth in the industry has both a quantitative influence on the box office and a qualitative influence on film appreciation. Studies show that positive internet reviews increase likelihood of a film's commercial success.
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We have identified several 2.0 influencers (or digital opinion leaders) who are at the heart of cinematic conversations on social networks.
We have classified them into three broad categories.
What power do digital influencers have over film audiences?
Is the Internet the new flagship media on which professionals must capitalize to benefit from the best cinema marketing?