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LIBERTÉ X CLARK INFLUENCE

Crafted from a delicious coconut base, the subtle tartness of the new Liberté Yogourt teases what you thought you knew about dairy-free. The taste is entirely new yet instantly familiar. How did we support the launch of the new Liberté product with an influencer marketing campaign?

Advertiser

Liberté Canada (General Mills Canada)

 

X

Cossette Media

Objectives

- Awareness: Support the launch of the new Liberté Dairy-Free range. - Sales: Showing the different ways to introduce Liberté Dairy-Free into the daily lives of Canadians.

Target

24-55 years old

Influencers

4 TOP Food Influencers (Quebec, Ontario, British Columbia)

Strategy

Recruitment strategy

For the recruitment strategy, we turned to influencers with a good reputation in Canada in the food field with an interest in vegetarian or vegan food. These 4 influencers are recognized for their expertise in creating original recipes. For the geographical distribution, we had Loounie in French-speaking Quebec, Choosing Chia in English-speaking Quebec, Emily Von Euw in British Columbia and Two Spoons in Ontario.

Content Strategy

To highlight the 3 flavors of Liberté Dairy-Free we asked the influencers to create different types of content: Carrousel Instagram for sweet or salty elaborate recipe (carri, carrot cake, pudding with chia) with a specific work on the editorial to make sure to get the best results from a SEO perspective. 

 

Amplification Strategy

In order to get maximum impressions and reach, we added an amplification portion to the campaign where each publication was amplified for a week to a targeted audience in Canada.

+6,7M

TOTAL IMPRESSIONS

+3,9M

TOTAL REACH

6

LIBERTÉ EXCLUSIVES
RECIPES

+276K

STORIES VIEWS

Influencers

Hannah Sunderani @twospoons.ca

Caroline Huard @loounie

Jess Choosing Chia @Choosingchia

Emily Von Euw @thisrawsomeveganlife

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, (France)

+33 (0)7 67 51 90 38