IGA X CLARK

For IGA, influence marketing is not a peripheral channel.

By developing long-term relationships with 7 influencers, they make sure they have ambassadors who celebrate food with IGA as a common thread throughout the year. The ambassadors promote the brand's products or services, with at least one speaking out each month. #ViveLaBouffe

Advertiser

IGA

Objectives

Promote the various monthly activations of IGA in Quebec. Varied campaigns highlighting the services offered by IGA and the products sold in grocery stores.

Target

35 and over

Influencers

7 brand Ambassadors

Strategy

For this holiday campaign, the strategy focused on a common question of December: How to receive at home during christmas time? Clark Influence asked 5 content creators, all cooking specialists, to prepare dishes ranging from appetizers to desserts with the exclusive products available at Rachelle Béry. The campaign presented inspirational content and recipes that the audience of influencers was able to re-appropriate to receive well during the Christmas holidays.