IGA X CLARK
For IGA, influence marketing is not a peripheral channel.
By developing long-term relationships with 7 influencers, they make sure they have ambassadors who celebrate food with IGA as a common thread throughout the year. The ambassadors promote the brand's products or services, with at least one speaking out each month. #ViveLaBouffe
Strategy
For this holiday campaign, the strategy focused on a common question of December: How to receive at home during christmas time? Clark Influence asked 5 content creators, all cooking specialists, to prepare dishes ranging from appetizers to desserts with the exclusive products available at Rachelle Béry. The campaign presented inspirational content and recipes that the audience of influencers was able to re-appropriate to receive well during the Christmas holidays.
APRIL 2019 - JANUARY 2020
It's ready
Are you in a hurry? IGA has the solution for you: It's Ready; Ready-made snacks, lunches and dinners that you only have to reheat and enjoy.



.jpg)
.jpg)
.jpg)


Holiday season
Are you in a hurry? IGA has the solution for you: It's Ready; Ready-made snacks, lunches and dinners that you only have to reheat and enjoy.



FoodHero
Are you in a hurry? IGA has the solution for you: It's Ready; Ready-made snacks, lunches and dinners that you only have to reheat and enjoy.






Influencers
Annie @sciencefourchette
Emilie Gaillet @emiliemurmure
Audrey @audreysckoropad
Amal Amamou @amal.amamou