IGA X CLARK

For IGA, influence marketing is not a peripheral channel.

By developing long-term relationships with 7 influencers, they make sure they have ambassadors who celebrate food with IGA as a common thread throughout the year. The ambassadors promote the brand's products or services, with at least one speaking out each month. #ViveLaBouffe

Advertiser

IGA

Objectives

Promote the various monthly activations of IGA in Quebec. Varied campaigns highlighting the services offered by IGA and the products sold in grocery stores.

Target

35 and over

Influencers

7 brand Ambassadors

Strategy

For this holiday campaign, the strategy focused on a common question of December: How to receive at home during christmas time? Clark Influence asked 5 content creators, all cooking specialists, to prepare dishes ranging from appetizers to desserts with the exclusive products available at Rachelle Béry. The campaign presented inspirational content and recipes that the audience of influencers was able to re-appropriate to receive well during the Christmas holidays.

APRIL 2019 - JANUARY 2020

18

CAMPAGNES

+7,5M

TOTAL IMPRESSIONS

105k

TOTAL ENGAGEMENT

+700

CONTENT CREATED

It's ready

Are you in a hurry? IGA has the solution for you: It's Ready; Ready-made snacks, lunches and dinners that you only have to reheat and enjoy.

+2000

REDIRECTIONS VERS IGA.NET

+1000

PARTICIPATIONS AU CONCOURS

+1M

IMPRESSIONS

+7,11%

DE TAUX D'ENGAGEMENT

Temps des fêtes

Are you in a hurry? IGA has the solution for you: It's Ready; Ready-made snacks, lunches and dinners that you only have to reheat and enjoy.

+278K

PERSONNES ATTEINTES

+60

CONTENUS

+1M

IMPRESSIONS

+5%

DE TAUX D'ENGAGEMENT

FoodHero

Are you in a hurry? IGA has the solution for you: It's Ready; Ready-made snacks, lunches and dinners that you only have to reheat and enjoy.

+14,1K

ENGAGEMENT TOTAUX

+3602

LIENS DE REDIRECTION

+734K

IMPRESSIONS

+5%

DE TAUX D'ENGAGEMENT

Influencers

Annie @sciencefourchette

Emilie Gaillet @emiliemurmure

Audrey @audreysckoropad

Amal Amamou @amal.amamou

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, (France)

+33 (0)7 67 51 90 38