THE ISLANDS OF GUADELOUPE X CLARK
A destination that is unknown to the people of Quebec and that is not among the choices of priority destinations in the South.
Strategy
We decided to bring together a production team and public figures (travel videographer, travel photographer, influencers) to promote the destination, with an approach showing the originality of travel in Guadeloupe: between traditions (Creole culture, gwoka, authentic landscape, wooden "kaz", colonial dwellings, ancestral manufacture of agricultural rum, kasav, traditional dishes, carnival) and modernity (memorial act, trails, hiking, green tourism, tree to tree trekking, water sports, aircraft).
Diversified content strategy:
- An institutional travel film to promote the destination to North American and French audiences
- Travel vlogs showing the diversity of landscapes and activities in the islands of Guadeloupe.
- The overhaul of the content strategy thanks to more than 100 HD photos, including aerial shots of the emblematic places of Guadeloupe.
Influencers
Lucie Rhéaume @lucierheaume
Catherine Peach @catherinepeachh
Cindy Cournoyer @cindycournoyer
Potographe: David Maman @david_maman
Vidéaste: Grain vidéo @grain.video