Strategy

We decided to bring together a production team and public figures (travel videographer, travel photographer, influencers) to promote the destination, with an approach showing the originality of travel in Guadeloupe: between traditions (Creole culture, gwoka, authentic landscape, wooden "kaz", colonial dwellings, ancestral manufacture of agricultural rum, kasav, traditional dishes, carnival) and modernity (memorial act, trails, hiking, green tourism, tree to tree trekking, water sports, aircraft).

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Diversified content strategy:

- An institutional travel film to promote the destination to North American and French audiences

- Travel vlogs showing the diversity of landscapes and activities in the islands of Guadeloupe. - The overhaul of the content strategy thanks to more than 100 HD photos, including aerial shots of the emblematic places of Guadeloupe.