IGA X CLARK INFLUENCE

In 2017, IGA opened the largest organic vegetable garden on a supermarket roof and launched the brand "Frais du Toit" : fruits and vegetables certified organic by Ecocert Canada and directly sold in grocery stores.

Advertiser

IGA

Objectives

Give digital resonance to the IGA Rooftop Party. Promote IGA's fresh products from the roof

Target

25 - 45 years old

Influencers

20 food and lifestyle influencers

Strategy

For this holiday campaign, the strategy focused on a common question of December: How to receive at home during christmas time? Clark Influence asked 5 content creators, all cooking specialists, to prepare dishes ranging from appetizers to desserts with the exclusive products available at Rachelle Béry. The campaign presented inspirational content and recipes that the audience of influencers was able to re-appropriate to receive well during the Christmas holidays.

+600k

TOTAL IMPRESSIONS

8%

ENGAGEMENT RATE

+100

INSTAGRAM STORIES

+50,000

VIEWS ON STORIES

Influencers

Abeille Gélinas @abeillegelinas
Na'eem Adam @ naeem.adam
La Petite Bette @lapetitebette
Marie-Christine Proulx @mariechristineproulx
Audrey Rivet @audreyrivet
Sarah Babineau @kara_bino
Dinette Magazine @dinettemagazine

Jessie Nadeau @jessie.nadeau
PH Cantin @phcantin
Didi Lapi @didilapi
Sansdrick Lavoie @sansdricklavoie
Je suis une Maman @jesuisunemaman
Chic Mom in the City @__stephanie.m__
Josiane Stratis @josianes
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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, (France)

+33 (0)7 67 51 90 38