IGA X CLARK INFLUENCE

In 2017, IGA opened the largest organic vegetable garden on a supermarket roof and launched the brand "Frais du Toit" : fruits and vegetables certified organic by Ecocert Canada and directly sold in grocery stores.

Advertiser

IGA

Objectives

Give digital resonance to the IGA Rooftop Party. Promote IGA's fresh products from the roof

Target

25 - 45 years old

Influencers

20 food and lifestyle influencers

Strategy

To celebrate its 3rd year of existence, IGA has invited personalities to its green roof to give them a unique experience: a visit to the vegetable garden with Tim Murphy from the Green Line, a dinner with freshly picked ingredients on the roof, all that. in a musical atmosphere created by DJ Abeille Gélinas.

+ 600k

TOTAL IMPRESSIONS

8%

ENGAGEMENT RATE

+100

INSTAGRAM STORIES

+50,000

VIEWS ON STORIES

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Influencers

Abeille Gélinas @abeillegelinas
Na'eem Adam @ naeem.adam
La Petite Bette @lapetitebette
Marie-Christine Proulx @mariechristineproulx
Audrey Rivet @audreyrivet
Sarah Babineau @kara_bino
Dinette Magazine @dinettemagazine

Jessie Nadeau @jessie.nadeau
PH Cantin @phcantin
Didi Lapi @didilapi
Sansdrick Lavoie @sansdricklavoie
Je suis une Maman @jesuisunemaman
Chic Mom in the City @__stephanie.m__
Josiane Stratis @josianes