IGA X CLARK INFLUENCE
In 2017, IGA opened the largest organic rooftop garden in the country and launched the "Fresh from the Roof" brand of fruits and vegetables certified organic by Ecocert Canada and sold directly in IGA's stores.
Advertiser
IGA
Objectives
Digitally amplify IGA's "vegetable rooftop" party. Promote IGA's "Fresh From the Roof" products
Target
25 - 45 years old
Influencers
20 food and lifestyle influencers
Strategy
To celebrate its 3rd anniversary, IGA invited celebrities on its green roof to enjoy a unique experience: a visit of the vegetable garden with Tim Murphy - a Canadian farmer who specialized in urban farming, and a dinner with freshly picked ingredients from the roof.
The evening was enhanced by DJ Abeille Gélinas, who made the attendees dance all night long.
+ 600k
TOTAL IMPRESSIONS
8%
ENGAGEMENT RATE
+100
INSTAGRAM STORIES
+50,000
VIEWS OF STORIES
Influencers
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Abeille Gélinas @abeillegelinas
Na'eem Adam @ naeem.adam
La Petite Bette @lapetitebette
Marie-Christine Proulx @mariechristineproulx
Audrey Rivet @audreyrivet
Sarah Babineau @kara_bino
Dinette Magazine @dinettemagazine