FAIRMONT X CLARK INFLUENCE
After a difficult period for tourism industry marked by a significant drop in traffic due to the pandemic, Fairmont Hotels of Quebec wishes to encourage local tourism. The group wants Quebecers to visit their province and take advantage of its various tourist attractions.
260K
PRINTS
3.48%
ENGAGEMENT RATE
$ 15,250
SALES GENERATED IN 24 HOURS
Advertiser
Fairmont hotels
Goals
Show the diversity of stays and activities available at the Fairmont in the 5 hotels in Quebec
Target
25 - 35 years
Activation
1 public figure
1 production team
3 days of filming
Strategy
To relaunch the 2020 summer season, we have imagined a campaign emphasizing the quality of stays at the Fairmont, the accessibility of the various vacation destinations in Quebec, and the richness of their locations in terms of activities and opportunities to recharge your batteries.
To do this, the agency created a commercial embodied by actress Julie Page and her husband Andrew Lapierre broadcast on social networks Fairmont group and ambassador Julie Page. This post contained a promo code of 30% off for a superior room to directly quantify the impact on hotel sales.
"I believe that the video and social publications made by the team will really inspire Quebecers to come out of their homes and visit us. Many Quebecers forget that Quebec's Fairmont Hotels attract travelers from all over the world, but remain first and foremost within reach for all Quebecers. The video is beautiful and the images really make you want to live a Fairmont experience,
​
Philippe Champagne,
Regional Sales and Marketing Director, Eastern Canada.
We have created a diverse content strategy:
An institutional travel film to promote Fairmont hotels in the Canadian market.
Diffusion of content on the different platforms of our influencers
Influencers
Julie Du Page @juliedupage