STUDY 2021 - 1ST EDITION

The State of Influencer
Marketing in Canada

A Portrait of Canadian content creators

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Léger étude d'influence

From industry trends to brand partnerships, our latest report paints a full picture
of influencer marketing in 2020.Thanks to this innovative study, we let you know how
to master influence marketing in 2021 and understand how the crisis has impacted
the activity of influencers.

+192

CONTENT CREATORS

+9

PLATFORMS

+15

INDUSTRIES

1

REPORT

In our latest industry report, we reflect on the maturity of influencer marketing,
and its essential place in the modern marketer's mix.

Étude 2021_État du marketing d'influen
Étude 2021_État du marketing d'influen
Étude 2021_État du marketing d'influen
Étude 2021_État du marketing d'influen
Étude 2021_État du marketing d'influen
Étude 2021_État du marketing d'influen
Étude 2021_État du marketing d'influen
Étude 2021_État du marketing d'influen
Étude 2021_État du marketing d'influen

Methodology

192 Canadian content creators, who can speak either English or French, responded to Leger's web survey.
Data collection took place from November 17 to December 14, 2020. Submissions were made by Clark Influence
to their list of content creators. 192 completed the survey.
The margin of error for such a sample is +/- 5.7%, 19 times out of 20.