DEL MONTE X CLARK
Clark Influence accompanies the iconic fruit and vegetable distributor Del Monte in its cross-Canada influencer activations of its various products: from canned corn to the new chia seed product line.
Strategy
The campaign dedicated to the new Del Monte Corn Medley took place during the confinement where the influencers were able to offer their community 2 different recipes (one more elaborate and another quick and easy). The recipes highlighting the 3 flavors of Corn Medley were showcased through carousels and Instagram stories showing the recipes unfolding so that the audience could easily reproduce them at home. The second campaign dedicated to Fruits & Chia took place in June. Influencers were able to integrate Del Monte's new snack into their daily lives. The publications illustrated a comforting break with Fruit & Chia during the working day at home.
PART 1
Corn Medley Strategy
For this campaign, we selected talented content creators with a variety of profiles, such as Moms and Foodie. In order to promote the new Corn Medley and to show the different assets of the products, the influencers were able to create various original, healthy and seasonal recipes. Publications shared in the form of an Instagram carousel were able to detail every step of the recipe to allow the audience to easily reproduce the dishes at home. In addition to the publications, editorial recipes using the Corn Medley were published in the media and on some cooking blogs.
PART 2
Fruits & Chia Strategy
For the content strategy, Fruits & Chia was highlighted in Instagram publications where the influencer presented the product as the reference snack for his breaks during the day. In stories, the influencers were able to show the 3 flavours of Fruits & Chia and illustrate their moments of consumption and work in the form of lifestyle videos. In order to give Fruits & Chia more visibility, we established a Free Gifting strategy, in addition to the campaign, with 10 Canadian micro-influencers. The free gifting portion was relatively effective with a 90% sharing rate (more than 21 stories and 1 additional post dedicated to Fruits & Chia). The new chia seed snack interested the influencers' audience, they received many positive comments. The influencer community also mentioned that they want to taste the products after their next grocery shopping.
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Influenceurs
Odile Jp @odilejp
Max L'Affamé @maxlaffame
Charlotte Dussault @charlottedussault
Kristeena Michelle @kristeenamichelle
Emilie Murmure @emilie_murmure
Two Spoons @twospoons.ca
Becka Crowe @becka.crowe
Renée M Leblanc @reneemleblanc
Dine and Fash @dineandfash
Daneta Budalich @danetab
Kimia Kito Green @kito.green
Hannah Magee @hannahmagee_rd
Marja @parfaitemamanimparfaite
Virginie roy @virg_roy
Karen Ng @sincerelykn
Eve Mayrand @everyday_eve