DEL MONTE X CLARK
Clark Influence accompanies the iconic fruit and vegetable distributor Del Monte in its cross-Canada influencer
activations of its various products: from canned corn to the new chia seed product line. Thanks to a team of ambassadors,
Del Monte enjoys visibility in various Canada regions and new exclusive recipes with its products throughout the seasons.
Advertiser
Del Monte Canada -
Groupe Bonduelle CA
Objectives
Awareness: Support the launch
and notoriety of Del Monte products
in Canada. Sales: Inspire Canadians
to replicate original recipes with
Del Monte products
Target
25 and +
The annual ambassadors of the DelMonTeam 👨👨👦👦
#delmonteam
We are proud to have supported Del Monte in building its team of ambassadors to Canada. These outstanding chefs and
cooks bring together their talents and expertise to inspire you and give you the desire to create new recipes with our products.
From different regions of the country, the members of the #delmonteam will highlight the brand's news throughout the year.
Strategy
Building a Del Monte family with ambassadors creates a real relationship between content creators and the brand. For each activation of the year, the ambassadors imagine exclusive recipes with Del Monte. These recipes are shared on their social media
but are also available on the Del Monte website. This strategy increases the engagement and authenticity of the collaboration with the audience. Del Monte also invites other content creators into its campaigns depending on the product being promoted in order
to diversify the content and expand the target audience. For Del Monte's more children-oriented products, we recruit influencers
with Moms and Lifestyle profiles to complement the ambassador content.
+ 5M
IMPRESSIONS
+400
CONTENT CREATED
2M
VIEWS ON STORIES
+15
DEL MONTE PRODUCTS PUT FORWARD
Campaign Corn Medley
Campaign fruits & Chia
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Campaign Fruit Cans
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Campaign Fruit & Oats
Influencers
Odile Jp @odilejp
Max L' Affamé @maxlaffame
Charlotte Dussault @charlottedussault
Kristeena Michelle @kristeenamichelle
Emilie Murmure @emilie_murmure
Two Spoons @ twospoons.ca
Becka Crowe @ becka.crowe
Renée M Leblanc @reneemleblanc
Dine and Fash @dineandfash
Daneta Budalich @danetab
Kimia Kito Green @kito.green
Hannah Magee @hannahmagee_rd
Marja @parfaitemamanimparfaite
Virginie roy @virg_roy
Karen Ng @sincerelykn
Eve Mayrand @everyday_eve