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DEL MONTE X CLARK 

Clark Influence accompanies the iconic fruit and vegetable distributor Del Monte in its cross-Canada influencer activations of its various products: from canned corn to the new chia seed product line.

Advertiser

Del Monte

Objectives

Awareness: Support the launch of Del Monte Corn Medleys and Del Monte Fruit & Chia in Canada. Sales: Inspire Canadians to replicate original recipes with Corn Medley and try the new Fruit & Chia

Target

18 - 55 years old

Influencers

16 Influencers (Quebec, Ontario, Maritime area) profiles Moms, Lifestyle, Foodies

Strategy

The campaign dedicated to the new Del Monte Corn Medley took place during the confinement where the influencers were able to offer their community 2 different recipes (one more elaborate and another quick and easy). The recipes highlighting the 3 flavors of Corn Medley were showcased through carousels and Instagram stories showing the recipes unfolding so that the audience could easily reproduce them at home. The second campaign dedicated to Fruits & Chia took place in June. Influencers were able to integrate Del Monte's new snack into their daily lives. The publications illustrated a comforting break with Fruit & Chia during the working day at home.

+737K

TOTAL IMPRESSIONS

+348k

EFFECTIVE REACH

160

CONTENT CREATED

+334k

VIEWS ON IG STORIES

PART 1

Corn Medley Strategy

For this campaign, we selected talented content creators with a variety of profiles, such as Moms and Foodie. In order to promote the new Corn Medley and to show the different assets of the products, the influencers were able to create various original, healthy and seasonal recipes. Publications shared in the form of an Instagram carousel were able to detail every step of the recipe to allow the audience to easily reproduce the dishes at home. In addition to the publications, editorial recipes using the Corn Medley were published in the media and on some cooking blogs.

PART 2

Fruits & Chia Strategy

For the content strategy, Fruits & Chia was highlighted in Instagram publications where the influencer presented the product as the reference snack for his breaks during the day. In stories, the influencers were able to show the 3 flavours of Fruits & Chia and illustrate their moments of consumption and work in the form of lifestyle videos. In order to give Fruits & Chia more visibility, we established a Free Gifting strategy, in addition to the campaign, with 10 Canadian micro-influencers. The free gifting portion was relatively effective with a 90% sharing rate (more than 21 stories and 1 additional post dedicated to Fruits & Chia). The new chia seed snack interested the influencers' audience, they received many positive comments. The influencer community also mentioned that they want to taste the products after their next grocery shopping.

Influenceurs

Odile Jp @odilejp
Max L'Affamé @maxlaffame
Charlotte Dussault @charlottedussault
Kristeena Michelle @kristeenamichelle
Emilie Murmure @emilie_murmure
Two Spoons @twospoons.ca
Becka Crowe @becka.crowe
Renée M Leblanc @reneemleblanc

Dine and Fash @dineandfash

Daneta Budalich @danetab

Kimia Kito Green @kito.green

Hannah Magee @hannahmagee_rd

Marja @parfaitemamanimparfaite

Virginie roy @virg_roy

Karen Ng @sincerelykn

Eve Mayrand @everyday_eve

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, (France)

+33 (0)7 67 51 90 38