C'EST LA VIE X CLARK

C'est La Vie" wines are French Pays d'Oc wines available in red, white and rosé. Simple

and affordable wines available at the SAQ. Clark Influence helped its partner Elixirs, wines and spirits to develop the notoriety of the wines ''C'est La Vie'' and make them discover

to a younger target, thanks to an influential marketing strategy.

Advertiser

C'est la Vie

Objectives

Making C'est La Vie wines known to Quebec consumers. Increase sales of C'est La Vie wines in SAQ. Developing the Instagram Community of C'est La Vie Wines.

Target

18 - 25 years

Influencers

13 milenials Quebec influencers

Strategy

The objective of this campaign was to offer millennials, wines that are both affordable and of high quality available at the SAQ. Clark Influence therefore focused its influencer selection strategy on lifestyle millennials who like to share festive and relaxing moments while drinking a good glass of wine. Another objective of the campaign was to highlight the 3 different wines: Red, White and Rosé. Clark Influence then asked to create photo galleries on Instagram illustrating 3 moments of consumption to celebrate life highlighting one wine per photo.

+547K

TOTAL IMPRESSIONS

+198K

EFFECTIVE REACH

+207K

VIEWS ON IG STORIES

+14,2%​

ENGAGEMENT
RATE

The ROI of the campaign can be expressed by an average sales increase of 20%

in the SAQ during the campaign.

Contest

In order to maximize the number of subscribers to the new Instagram C'est La Vie account, we integrated into the strategy a contest with PO Beaudoin to win a night in an exceptional hotel located in Mont Tremblant: the luxurious Bel Air Tremblant, which offers transparent "bubble" chalets.At the end of the campaign and thanks to the contest, the Instagram account reached more than 800 subscribers.

Free Gifting

A free-gifting portion to touch micro-influencers. The 3 bottles of wine were sent in beautiful parcels to a selection of micro-influencers with an interest in wine and with a good chance to share their products received. More than 83% of the influencers who received the package have published content on their account.

Influenceurs

Mila Taillefer @milataillefer
Alexandra Briss @alexandra.briss
Phil Pilon @phil.pilon
Karo Descry @karo.desorcy
Maude et Jordan @llesdeux 
Marika Bastarache @marikabastarache
Florence Marcotte @flomarcotte

Felay @felaymignon
Virginie Pilotte @virginiepilotte
Audrey Cloutier @audreycloutiier
Marilou Éthier @marilouethier
Caterine @lacaterine
PO Beaudoin @pobeaudoin

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, (France)

+33 (0)7 67 51 90 38