C'EST LA VIE X CLARK
C'est La Vie" wines are French Pays d'Oc wines available in red, white and rosé. Simple
and affordable wines available at the SAQ. Clark Influence helped its partner Elixirs, wines and spirits to develop the notoriety of the wines ''C'est La Vie'' and make them discover
to a younger target, thanks to an influential marketing strategy.
The objective of this campaign was to offer millennials, wines that are both affordable and of high quality available at the SAQ. Clark Influence therefore focused its influencer selection strategy on lifestyle millennials who like to share festive and relaxing moments while drinking a good glass of wine. Another objective of the campaign was to highlight the 3 different wines: Red, White and Rosé. Clark Influence then asked to create photo galleries on Instagram illustrating 3 moments of consumption to celebrate life highlighting one wine per photo.
The ROI of the campaign can be expressed by an average sales increase of 20%
in the SAQ during the campaign.
In order to maximize the number of subscribers to the new Instagram C'est La Vie account, we integrated into the strategy a contest with PO Beaudoin to win a night in an exceptional hotel located in Mont Tremblant: the luxurious Bel Air Tremblant, which offers transparent "bubble" chalets.At the end of the campaign and thanks to the contest, the Instagram account reached more than 800 subscribers.
A free-gifting portion to touch micro-influencers. The 3 bottles of wine were sent in beautiful parcels to a selection of micro-influencers with an interest in wine and with a good chance to share their products received. More than 83% of the influencers who received the package have published content on their account.
Mila Taillefer @milataillefer
Alexandra Briss @alexandra.briss
Phil Pilon @phil.pilon
Karo Descry @karo.desorcy
Maude et Jordan @llesdeux
Marika Bastarache @marikabastarache
Florence Marcotte @flomarcotte
Virginie Pilotte @virginiepilotte
Audrey Cloutier @audreycloutiier
Marilou Éthier @marilouethier
PO Beaudoin @pobeaudoin