BAYARD JEUNESSE X CLARK

Bayard Jeunesse Canada, a leader in youth press, called on Clark Influence

to promote its rich catalogue of educational magazines and digital books

for children aged 1 to 18. During the year, Clark Influence carried out 3 campaigns to mark the brand's high points: Back to School, Black Friday

and Christmas. Bayard was able to collaborate with content creators

and childcare professionals.

Advertiser

Bayard Jeunesse Canada

Objectives

Developing emotional attachment to the magazines published by Bayard Jeunesse Canada. Expanding Bayard Jeunesse Canada's digital communities. Increase magazine subscription sales

Target

30 - 50 years

Influencers

8 influencers Mothers and Education Professionals

Strategy

In order to meet these activation needs, Clark Influence has naturally proposed content strategies that are tailored to the highlights.

1. Nostalgic, inspiring and descriptive content to develop emotional attachment to the brand.

 

2. Content in the form of "contests" to create commitment and increase the brand's digital communities.

 

3. Stories that share a redirect link to Bayard's website so that the audience can benefit from discounts.

 

4. Christmas atmosphere content to encourage reading time with the family.

+419K

OF TOTAL IMPRESSIONS

+194K

PEOPLE REACHED

160K

VIEWS ON IG STORIES

+6,58%

OF ENGAGEMENT

RATE

Back to School Campaign
Black Friday Campaign
Christmas
Campaign
Influencers

Lucie-Rose @lucierosel
Karine @karinepothieryt
Marja @parfaitemamanimparfaite
Karolann @karolannrobinson
Marie-Josée @meres.testeuses
Virginie @virg_roy
Anabel @maman_heureuse1
Trois filles autrement @troisfillesautrement

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

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(Ontario)

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75009 Paris, (France)

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