A&W X CLARK

Following the launch of a vegetable ball in A&W restaurants last summer, the hamburger restaurant chain decided to work with Clark Influence to partner with talents in Quebec to promote the tasty and juicy Burger Beyond Meat.

Advertiser

A&W

Objectives

Promote the Burger Beyond Meat and generate conversations around the 100% plant-based ball

Target

15 - 30 years

Influencers

7 influencers​

Strategy

In order to generate as many engagements as possible, we asked the talents to create a mini-series of Instagram video stories, while using the application's new features (survey, questions, etc.) to allow the different audiences to interact with the A&W brand content. That's how Florence introduced her father, a meat lover, to the Burger Beyond Meat (vegetable ball).  2 Filles Ordinaires had a blind tasting to try to distinguish the Classic Burger from the Beyond Meat Burger (without meat).

+250K

PEOPLE REACH

33K

TOTAL IMPRESSIONS

+600K

VIEWS ON IG STORIES

+13,5%

OF ENGAGEMENT RATE

Influencers

Florence Lavoie @florennce99
Jemceee @jemceee
Sansdrick Lavoie @sansdricklavoie
Marianne & Gabrielle @2epeau 
Chrystine & Vanessa @2fillesordinaires

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, (France)

+33 (0)7 67 51 90 38