A&W X CLARK
Following the launch of a vegetable ball in A&W restaurants last summer, the hamburger restaurant chain decided to work with Clark Influence to partner with talents in Quebec to promote the tasty and juicy Burger Beyond Meat.
Advertiser
A&W
Objectives
Promote the Burger Beyond Meat and generate conversations around the 100% plant-based ball
Target
15 - 30 years
Influencers
7 influencers
Strategy
In order to generate as many engagements as possible, we asked the talents to create a mini-series of Instagram video stories, while using the application's new features (survey, questions, etc.) to allow the different audiences to interact with the A&W brand content. That's how Florence introduced her father, a meat lover, to the Burger Beyond Meat (vegetable ball). 2 Filles Ordinaires had a blind tasting to try to distinguish the Classic Burger from the Beyond Meat Burger (without meat).
+ 250K
PEOPLE REACH
33K
TOTAL IMPRESSIONS
+ 600K
VIEWS ON IG STORIES
+ 13.5%
OF ENGAGEMENT RATE
Influencers
Florence Lavoie @florennce99
Jemceee @jemceee
Sansdrick Lavoie @sansdricklavoie
Marianne & Gabrielle @2epeau
Chrystine & Vanessa @2fillesordinaires