A&W X CLARK
Following the launch of a vegetable ball in A&W restaurants last summer, the hamburger restaurant chain decided to work with Clark Influence to partner with talents in Quebec to promote the tasty and juicy Burger Beyond Meat.
Strategy
In order to generate as many engagements as possible, we asked the talents to create a mini-series of Instagram video stories, while using the application's new features (survey, questions, etc.) to allow the different audiences to interact with the A&W brand content. That's how Florence introduced her father, a meat lover, to the Burger Beyond Meat (vegetable ball). 2 Filles Ordinaires had a blind tasting to try to distinguish the Classic Burger from the Beyond Meat Burger (without meat).
Influencers
Florence Lavoie @florennce99
Jemceee @jemceee
Sansdrick Lavoie @sansdricklavoie
Marianne & Gabrielle @2epeau
Chrystine & Vanessa @2fillesordinaires