ARCTIC GARDENS X CLARK

Arctic Gardens, Quebec's leader in frozen vegetables and ready meals, is launching a new line of One Pot. The concept of the One Pot is to cook all the ingredients at the same time in the same pot. The One Pot Arctic is 1 pouch 1000 possibilities.  

Advertiser

Arctic gardens

Objectives

To promote this new line, Arctic Gardens wanted to use the power of influence marketing and test the culinary abilities of Quebec influencers.

Target

18 to 55 years

Influencers

14 cooking and lifestyle influencers

Strategy

For this campaign, we selected a variety of Quebec influencers in order to reach all the target profiles of Arctic Gardens products (Moms, Foodies, Lifestyle and Students).
To highlight the One Pot's personalization aspect, we challenged the influencers in the creation of recipes with the One Pot personalization. Thus, the 4 flavors of One Pot have been highlighted through Instagram carousel publications including 3 photos (Ingredients / Cooking / Final dish). In the second part of the campaign, some influencers had the opportunity to enter a contest to win 1 free voucher for One Pot and 1 $25 grocery card at IGA. In total, more than 992 participants tried their luck, which allowed them to gain visibility and get more commitment on publications. The comments on the publications were very positive, the majority mentioned the practical, appetizing side of Arctic Gardens products. Also, many subscribers mentioned that they were going to try the one pot at home in turn.

+ 939K

IMPRESSIONS

+ 631K

EFFECTIVE REACH

81

CONTENT CREATED

+ 251K

VIEWS ON IG STORIES

Arctic Gardens x Clark Influence-Agence-Agency-Influence Marketing-OnePot-Campagne-Campaign-Collaboration-Montréal-Canada-Social media.jpg
Arctic Gardens x Clark Influence-Agence-Agency-Influence Marketing-OnePot-Campagne-Campaign-Collaboration-Montréal-Canada-Social media.jpg
Arctic Gardens x Clark Influence-Agence-Agency-Influence Marketing-OnePot-Campagne-Campaign-Collaboration-Montréal-Canada-Social media.jpg
Arctic Gardens x Clark Influence-Agence-Agency-Influence Marketing-OnePot-Campagne-Campaign-Collaboration-Montréal-Canada-Social media.jpg
Arctic Gardens x Clark Influence-Agence-Agency-Influence Marketing-OnePot-Campagne-Campaign-Collaboration-Montréal-Canada-Social media.jpg
1-Sauté_IMG_4564-4377.jpg
5-Sauté_IMG_4579-4392.jpg
83856859_1191441851197819_52262194491485
84572183_1347116265449464_23747489841729
83805698_531764914365381_313656719501695
Post Concours 2.jpg
Photo 2.jpg
Photo 3.jpg
83710706_652125085592545_653825854981777
81778266_1651749698300486_81852425660487
83087824_1650117761797668_70140908719090
PHOTO 1 POST ARCTIC GARDENS.jpg
PHOTO 3 POST ARCTIC GARDENS.jpg
Arctic Gardens_KD_Photo 3.jpg
Arctic Gardens_KD_Photo 2.jpg
Arctic Gardens_KD_Photo 1.jpg
Influencers

Maman Caféine @maman_cafeine
Lucie-Rose @lucierosel
Mylène Bourque @mylenebourque
Kim Demers @kim_demers
Joanie Boisvert @jojoboisvert
Gabrielle Pellerin @gabepllrn
Signé Ariane @signe_ariane
Kamélia Gill @kameliagill
Emilie Murmure @emilie_murmure
Karine Pothier @karinepothieryt
Karolane Rondeau @karolanerondeau
Marja @parfaitemamanimparfaite
Caroline Savard @woolooca