AIR FRANCE X CLARK

Air France has been a sponsor of Festival Montréal en Lumière for the past 15 years,  showcasing and celebrating Montreal’s rich gastronomy scene through convivial festivities.

Advertiser

Air France

Objectives

Air France wishes to associate its branding to gastronomy, culinary art and tableware.

Target

25 and over

Influencers

13 Canadian Influencers: Food, Lifestyle, Sport

Strategy

We gave public figures a gastronomic experience with 2 stopovers:

 

1. Stopover 01 - Air France Business breakfast 🥐

An Air France flight attendant serves the influencers a business breakfast and also hands them a boarding pass to live a second gastronomic experience.

2. Stopover 02 -  Gastronomic Dinner with Air France 🛫🍽️

Influencers discover Les Bonnes Tables Air France, including a menu prepared by a European or Asian  chef. Influencers give their community a chance to win a pair of tickets to Europe so they too can discover France, Portugal or Asia’s cultural and culinary dishes.

+500k

IMPRESSIONS

1

RADIO PRESENCE ON RYTHME FM

5203

ENTRIES

+17k

ENGAGEMENT RATE

Influencers

Audrey Rivet @audreyrivet
Jess Megan @jessmegan
Maude & Jordan @llesdeux
Marie-Christine Proulx @mariechristineproulx

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MONTRÉAL

4560B, Boul. Saint-Laurent, #203,

H2T 1R3 - Montréal (Québec)

+1 (514) 570 0508

TORONTO

140 Yonge Street #200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, (France)

+33 (0)7 67 51 90 38