AIR FRANCE X CLARK
Air France has been a sponsor of Festival Montréal en Lumière for the past 15 years, showcasing and celebrating Montreal’s rich gastronomy scene through convivial festivities.
Strategy
We gave public figures a gastronomic experience with 2 stopovers:
1. Stopover 01 - Air France Business breakfast 🥐
An Air France flight attendant serves the influencers a business breakfast and also hands them a boarding pass to live a second gastronomic experience.
2. Stopover 02 - Gastronomic Dinner with Air France 🛫🍽️
Influencers discover Les Bonnes Tables Air France, including a menu prepared by a European or Asian chef. Influencers give their community a chance to win a pair of tickets to Europe so they too can discover France, Portugal or Asia’s cultural and culinary dishes.
Influencers
Audrey Rivet @audreyrivet
Jess Megan @jessmegan
Maude & Jordan @llesdeux
Marie-Christine Proulx @mariechristineproulx