CAMPAIGN

TRENTE & QUARANTE
X CLARK

CONTEXT

Produced without any added sugar, coloring or chemical input, exclusively using AOC apples and aged in oak barrels, Double Jus is a natural and local product resulting from the English Channel’s cider-making expertise and a traditional agricultural model. How can you support Trente & Quarante in developing its eminence on social networks through influencer marketing?

ADVERTISER

Trente & Quarante

GOAL

Awareness & Positioning: Promote Double-Jus and its derived form of Spritz Normand, on ice and in hot cider.

TARGET AUDIENCE

25-45 years old

INFLUENCERS

12 French influencers belonging to

3 “typical-clients”:
- Chefs and Foodies
- Yuccies (Young Urban Creative)
- Hybrid (family / lifestyle)

+1,5M

IMPRESSIONS

+632K

REACH

+10 000

WEBSITE VISITS

4,67%

ENGAGEMENT RATE

STRATEGY

We have designed a three-part strategy.

Phase 1

Showroom Experience

We offered a taste experience with Trente & Quarante founders. In order to launch a partnership between the brand and influencers, we organized a visit to the Trente & Quarante showroom. This allowed one of the brand's founders to present the company's history and introduce several cocktails made with Double Juice.

Phase 2

The Double Jus Aperitif @Home

Each influencer then showed their audience the way in which they consume Double Jus: Spritz from Normandy, in Hot Cider or on Ice. Chef Julien Sebbag, for example, showed us the perfect pairing : hot cider and an apple strudel.

Phase 3

Amplification Campaign

We played on several highlights to push Double Jus-based cocktails: Spritz Normand for New Years Eve, and hot cider for Epiphany.

We also targeted a Norman audience to work on the brand's handcrafted feature.

CLIENT'S COMMENT

"We particularly appreciated Clark Influence's pedagogy, flexibility and precision. The campaign was a success,"

Vincent Béjotco-founder of Trente & Quarante

Influencers

Julien Sebagg @juliensebbag
Guillaume Sanchez @osanchaise
Louise Ebel @louiseebelpandora

Stéphane @stephane.loubignac

Betty @Thegoodmiam

Mégane @megandcook

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MONTREAL

4560B, Boul. Saint-Laurent, # 203,

H2T 1R3 - Montreal (Quebec)

+1 (514) 570 0508

TORONTO

140 Yonge Street # 200,

M5C 1X6 - Toronto

(Ontario)

PARIS

33 rue la Fayette

75009 Paris, (France)

+33 (0)7 67 51 90 38